adidas /// CHASING 100 🚀

adidas /// CHASING 100 🚀 

Five athletes. A world-leading adidas innovation team. 
One shared ambition: to run the first ever sub-six-hour 100km in history.
This is the extraordinary story of how a group of radical minds ushered in a new era of performance. 
A story of elite athletes working alongside the world’s sharpest product innovators – and the jaw-dropping ultramarathon history that followed.
Sibusiso Kubheka was the athlete who pulled off the unthinkable in an astonishing 5:59:20 – shaving 6 minutes and 15 seconds off the previous fastest time of 6:05:35. 
And this is how history unfolded.
The documentary clocked 250,000+ views in 4 days on Youtube.

Director: Matt Rendell
Photography: Daniel Shea

We built up to raceday with an episodic series led by Valtteri Bottas, meeting the athletes, the innovation team and innovation behind the 100km race.

Then captured unmissable stills in training and on raceday to react to the moment

@adidas the equipment you need to run 100k in under 6 hours 🤌#unboxing #asmr #chasing100 #Running #adidas ♬ original sound - adidas
@adidas we‘ll probably give him his own documentary series now #adizero #valterribottas #running #adidas ♬ original sound - adidas
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