Telling the radical innovation story that led to the fastest 100km race in history.

Five athletes. A world-leading adidas innovation team. One shared ambition: to run the first ever sub-six-hour 100km. This is the extraordinary story of how a group of radical minds ushered in a new era of performance. 

A story of elite athletes working alongside the world’s sharpest product innovators – and the jaw-dropping ultramarathon race that followed. Sibusiso Kubheka was the athlete who pulled off the unthinkable in an astonishing 5:59:20 – shaving 6 minutes and 15 seconds off the previous fastest time of 6:05:35. 

And this is how history unfolded.