Celebrating the untold stories of key players at Euro 2020 shaped by their cultures.

We crafted long form films to inspire our audience to see possibilities in difference, and position star players as role models for the next generation. Paul Pogba, Thiago Alcantara, Serge Gnabry and İlkay Gündoğan. Each player shared their story, in their words, as they discussed how experiencing different cultures and perspectives have shaped them into the players and people they are today.