adidas - EURO 2020 ⚽️
adidas - EURO 2020 ⚽️
Championing inclusivity and diversity in the beautiful game at Euro 2020.
On the eve of the tournament adidas woke up the footballing world to “See Different, Differently” through a hero spot starring players and grassroots teams from across Europe. With a VO from the legendary Ian Wright, and local versions for Germany, Italy, France and Spain, which ran across social, and TV in major markets.
Then to close out the championship adidas shone a light on the possibilities of a more inclusive future with charity partner Common Goal. The campaign spread across social and over 2000+ OOH sites with portrait photography carrying the Impossible is Nothing slogan.
Credits:
Director - Lainey Richardson
Photographer - Khalil Musa.